Guest Blog by Katie McHugh, Wedding Marketing Specialist - The Dot Digital
As we enter November, it’s the perfect time for wedding suppliers to give their websites a bit of TLC ahead of the 2025 engagement season. Christmas and New Year are peak times for proposals, meaning a polished, ready-to-impress website can be instrumental in capturing the attention of newly engaged couples searching for their dream wedding team!
Whether you’re a wedding florist, photographer, planner, or caterer, your website should be polished, up-to-date, and ready to charm couples as they begin their wedding planning journey.
To help you make the most of this engagement surge, I’ve put together some essential website tips that will boost your appeal and make it easier for couples to choose you as their supplier.
1. Showcase Recent Weddings
Update your gallery with authentic, inspiring images that show off the best you have to offer. Couples want to see the diverse settings and styles you can accommodate, so include photos from recent weddings, seasonal styles, and both intimate and large gatherings. Couples appreciate seeing recent weddings that reflect current trends. By keeping your gallery fresh, you show that you’re active in the industry and up-to-date with the latest styles, adding to your credibility and appeal.
2. Share Love Stories and Testimonials
If you’ve had amazing reviews or welcomed new team members, spotlight these on your site. Turn testimonials into stories, share photos from couples’ big days, and rotate these updates regularly to keep things fresh and personal. Pair testimonials with images from each client’s special day, or introduce new team members with friendly, welcoming photos. Visual elements add authenticity and give prospective clients a deeper look into your work and your team.
3. Optimise Content for Engagement Searches
Use keywords that engaged couples are likely to search for and keep content updated with specific long-tail phrases that align with their needs. This boosts your search engine ranking and makes it easier for couples to find you. Think about terms engaged couples might use, such as “Yorkshire wedding venue”, “yorkshire brides”, “romantic barn weddings”, or “Bright Floral Arch” - Integrate these naturally throughout your site in headers, descriptions, and image alt tags.
Clear, descriptive titles and meta descriptions on each page can improve your site’s ranking and make it easier for couples to discover your business.
4. Highlight Updated Packages and Pricing
Couples value transparency, so it’s essential to keep your packages and pricing current, especially as we approach a new season of engagement. Now is the perfect time to remove any outdated 2024 pricing and ensure that all information reflects your latest 2025-2027 offerings. Update any packages, seasonal specials, or add-ons based on recent trends and guest preferences to stay relevant and competitive. Ensure package details are clear, compelling, and visually inviting to help couples easily imagine their wedding day with you.
5. Mobile-Ready Experience
Ensure your website performs beautifully on mobile devices. From fast load times to click-friendly navigation, every detail matters for couples browsing on the go. With the rise of mobile browsing and the increasing influence of Gen-Z in the wedding market, making your website mobile-first is more crucial than ever. Today’s couples are planning on the go, often using mobile apps and devices to research venues, suppliers, and wedding inspiration. A mobile-first approach to your website ensures that it not only looks great on smaller screens but also functions smoothly, offering an easy, engaging experience tailored to their needs.
6. Keep Your Calendar Updated
If you have open dates for 2025, make sure they’re listed prominently. Highlight limited availability to create a sense of urgency, and sync your enquiry forms so couples only see available dates.
7. Offer Seasonal Promotions
Create engagement season offers, like a booking discount for the New Year or special add-ons. Highlight these offers to give couples an added incentive to choose your venue. These offers can also be added to the Yorkshire Brides | Weddings site for free exposure.
8. Streamlined Navigation
Arrange information logically so couples can easily find galleries, packages, and availability. A smooth user experience makes a positive impression and could be the deciding factor for couples choosing between venues.
Include a Contact Button on every page - Adding a fixed contact or enquiry button makes it simple for couples to reach out, no matter where they are on your site.
9. Respond Quickly to Enquiries
Use this time to work on setting up auto-responses that provide a personal touch and direct couples to FAQs for immediate answers. This shows responsiveness and keeps couples engaged with your venue or services from the outset. By implementing these updates, you’re setting your venue or business up for success in the 2025 season. A little effort now can make all the difference in appealing to newly engaged couples and turning interest into bookings.
Ready to Take Your Wedding Marketing to the Next Level?
If you’d like more guidance on how to make the most of the upcoming engagement season, I’d love to help. As a wedding marketing specialist, I work with venues & suppliers to refine their online presence and increase bookings. Get in touch to discuss how we can maximise your venue’s appeal for 2025!
Contact Katie via https://www.thedot.digital/
Photo taken at Grassfield Hall - The Yorkshire Rose shoot
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